Our screens hang in a medical clinic, a barbershop, a family restaurant and a Sunday congregation. The standard is stricter than “not illegal”, on purpose — a host lends us their wall, and a screen in the corner of their business reflects on them.
Including adult entertainment and sexual services. A waiting room full of strangers is not the place, whatever the law permits.
Promoting it, glorifying it, or depicting it. Children see these screens.
Anything demeaning a protected group. There is no borderline version of this we would run.
Including unlicensed cannabis, and tobacco or vape products.
Get-rich-quick schemes, and medical claims that cannot be substantiated. If it would not survive a regulator asking, it does not go up.
Election advertising is accepted only under separate written terms, and never as an attack on a named opponent.
And a catch-all: anything that would embarrass the business hosting the screen. That one is a judgement, exercised by Media Vaccine, and we would rather say so than pretend the list above is exhaustive. If your artwork is unusual, ask before you have it designed.
A person approves every advertisement before it goes up. Not a filter, not a score — a person. Automated checks exist to reduce the work and to flag the borderline cases for closer attention, but nothing is ever published because software thought it looked fine.
Every decision is recorded: what was reviewed, when, and why it was accepted or refused. If a host ever asks how something came to be on their wall, there is an answer.
You are told why, and you may resubmit — a refusal is about one piece of artwork, not about your business. Nothing about a rejection is published anywhere; the Art Hub shows only what is running.
We may also keep an advertisement off one particular screen without refusing it everywhere — most often where it would compete directly with the business hosting that screen. A rival restaurant does not run inside a restaurant. The price does not change.
Ask before you spend money on design. We would far rather answer a question than refuse a finished file.